Audio Identity

Audio Identity: The distinctive and recognizable “sound” of a brand; a detailed prescription for the unique audible expression of a company’s essential brand attributes—its personality, values, attitudes, ideals, and aspirations. Along with a company’s Audio Branding Strategy, an Audio Identity is an essential building block of a coherent and effective Audio Ecosystem, providing marketers and branders with clear guidance and an objective framework for developing brand-appropriate audio touch points.

« Back to Glossary Index