Brand Music Library

Brand Music Library: Similar to a Brand Image Library, a set of recorded songs, expressing or evoking a company’s key brand attributes, that employees can use to enhance their communications and other Audio Touch Points. Selected according to the parameters articulated in a company’s Audio Identity, the songs in a Brand Music Library are typically pre-cleared for all anticipated uses (i.e., usage rights have been obtained). Often, Brand Music Libraries are also pre-licensed (i.e., license fees have been paid in advance) so that individual users do not have to negotiate any fees themselves.

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