Brand Sound

The consistent and distinctive aural expression of a company’s brand identity through various audio touch points, and the cohesive aural impression of the brand by the company’s audiences that results; a consistent set of acoustic attributes (style and mood of music, style of sound design, vocal tone and delivery, etc.) that inform every aspect of a company’s Audio Ecosystem to create a recognizable “sound” that audiences associate with the brand. (see also Audio Identity)

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