by Brian Rupp | Oct 27, 2015 | Blog, Uncategorized
We have known since the time of Florence Nightingale that listening to music has a positive impact on patients during surgery. However, it’s taken pulling together all the small studies on this subject into one robust meta-analysis to really prove it works. So...
by Brian Rupp | Apr 15, 2015 | Blog, Uncategorized
Detroit anesthesiologist Dr. Kathy Schlecht (left) is investigating the benefits of listening to music while undergoing surgery. (Photo: Beaumont Health System) According to a recent article in the Detroit Free Press, Beaumont Health System anesthesiologist Dr....
by Brian Rupp | Mar 3, 2015 | Blog, Uncategorized
A lot of time and thought went into your Brand Book. And it’s filled with detailed, carefully considered prescriptions—which typefaces to use, which colors, the ideal writing style and tone, the amount of white space that should surround your logo, and so...
by Brian Rupp | Feb 25, 2015 | Blog, Uncategorized
Your audience is listening. And what they hear from you can have a profound impact on how they feel about your brand. Yet, most companies don’t apply the same degree of thoughtfulness and rigor to the audible experiences they create as they do to the visual...
by Brian Rupp | Feb 23, 2015 | Blog, Uncategorized
A sound-dampening trial at Karolinska University Hospital in Stockholm demonstrates how a simple noise-abatement technique can significantly improve the patient experience. Gunnar Öhlén, Chief Medical Officer at Karolinska University Hospital,...
by Brian Rupp | Sep 9, 2014 | Blog, Uncategorized
When we talk about how an architectural space makes us feel, we tend to focus on two things: our visual perceptions, and our assessment of how the space works from a utilitarian standpoint. Our eyes see the various shapes and colors that the architect has created, the...
