A Call to Thrive

Blue Shield of California’s music-download program is yet another example of how music can help healthcare organizations cut through the clutter and deliver added value that supports their wellness message.

Originality and trailblazing artistry are defining elements of the adidas Originals brand ethos. That meant that the Adidas Originals retail soundtrack had to be custom-built, meticulously curated, and refreshed often to appeal to the most “in-the-know” shoppers.