Written guidelines for the strategic and systematic use of sound and music to influence brand perception and improve brand experience (see Audio Branding). Audio Style Guides cover a range of topics, from the selection and licensing of brand-appropriate music, to the proper use of a company’s audio logo and other audio-branding assets. Audio Style Guides also typically include a company’s Audio Identity, an articulation of the sonic/musical implications of the company’s brand personality, ideals, and key attributes.