Soundtrack: The music that accompanies and is synchronized to the moving images of a film, video, television production, or video game. In the context of branding, companies that produce promotional videos or advertising campaigns for television want the music they use to not only support the content they’re conveying, but also reflect their brand identity and resonate with their intended audiences. For this reason, audio branding agencies help their clients establish clear guidelines for what type(s) of music best express their organizational personalities while also providing the dynamic range required to amplify their messaging. Audio branding agencies also help their clients gain insight into their target audiences’ musical tastes and sensibilities, which further informs the creation of resonant brand soundtracks that help bring about the desired perception of clients’ brands.