A bespoke music program designed expressly for a particular company and for a specific situation or setting (e.g., the company’s retail outlets or on-hold system). Most companies choose from ready-made music programs offered by overhead and on-hold music providers. But companies that want to create a more distinctive vibe, with music that reflects their unique brand personality and customer profile, often elect to develop a Custom Music Program based on their Audio Identity and insight into their customers’ musical tastes and sensibilities.