Music Programming: The practice of selecting recorded songs and organizing them into playlists that have a coherent theme, style, mood, or other governing principle. Music programming is a key discipline within the audio branding profession, where clients need extended music playlists to project their brand personalities and create specific moods for a range of customer touch points, including retail and hospitality settings, waiting on hold, and sponsored events. In the context of audio branding, music programming is typically handled by expert music supervisors, who combine their deep knowledge of music and musical artists with insight into their clients’ brand identities to create listening experiences that resonate with their target audiences.