AAA | California, Utah, Nevada

  • Audio Identity + Branch Sound Design

In 2014, AAA of California, Utah and Nevada began working with the global architecture, design and planning firm Gensler on a comprehensive redesign of their retail experience. When it came to designing what AAA members would hear in their new branches, Gensler recommended that AAA bring Brand Timbre into the project.

After defining AAA’s new retail sound, we began designing custom audio systems to deliver not only a range of brand-appropriate music but also back-office sound masking to all 95 of AAA’s branches in California, Utah and Nevada.