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Columbia Sportswear

  • Audio Identity + Retail Soundtracks

An Audio Identity Profile, derived from Columbia’s brand identity platform, provided an objective basis upon which to develop a custom retail music program that expresses Columbia’s energetic, outdoorsy, distinctly Portland vibe.

Brand Timbre also worked with Columbia subsidiary Mountain Hardwear to define their sound and create a retail soundtrack that evokes the boundary-pushing, performance-driven spirit of serious outdoor adventurers.